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Adding relevant keywords to your website is crucial for improving your website’s search engine rankings and driving traffic to your site. WordPress is a popular platform for creating and managing websites, and it offers various tools and plugins to help you optimize your website for search engines like Google.
In this article,
we will guide you through the process of adding keywords to your WordPress website, and also introduce a tool that can automatically add Google keywords to your website.
Step 1: Choose the right keywords
The first step to adding keywords to your website is choosing the right keywords to target. Your keywords should be relevant to the content on your website and reflect what your potential visitors would search for on Google.
To choose the right keywords, you can use Google’s Keyword Planner, which is a free tool that helps you identify keywords and phrases that are relevant to your website. You can also use other tools like Ahrefs, Moz, and SEMrush to research your keywords and competitors.
Step 2: Add keywords to your content
Once you have identified your target keywords, you can start adding them to your website’s content. You should include your keywords in the title tag, meta description, and in the body of your content.
It’s important to use your keywords naturally and avoid stuffing them in your content. Google penalizes websites that use black hat techniques like keyword stuffing.
Step 3: Use SEO plugins to optimize your website
WordPress offers various SEO plugins that can help you optimize your website for search engines. One of the most popular SEO plugins is Yoast SEO, which offers a range of features to help you improve your website’s search engine rankings.
Yoast SEO can analyze your content and provide suggestions for optimizing your content for search engines. It can also help you create a sitemap for your website and manage your website’s meta tags and titles.
Step 4: Use Google Keyword Planner to automatically add keywords
Google Keyword Planner offers a feature that can automatically add relevant Google keywords to your website. This feature is called Smart campaigns, and it’s designed to help small business owners create effective ad campaigns without needing to be a marketing expert.
To use Smart campaigns, you will need to create a Google Ads account and link it to your website. Once you have linked your website to your Google Ads account, Smart campaigns will analyze your website and automatically add relevant keywords to your website.
Conclusion
Adding keywords to your website is an important step in improving your website’s search engine rankings and driving traffic to your site. By following the steps outlined in this article, you can choose the right keywords for your website, add them to your content, and optimize your website for search engines.
WordPress offers various tools and plugins to help you optimize your website for search engines, and using tools like Google Keyword Planner can help you automate the process of adding keywords to your website. By consistently optimizing your website for search engines, you can improve your website’s visibility and attract more visitors to your site.