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Blogger is a popular blogging platform owned by Google that enables anyone to create and publish blog posts. One of the most important aspects of blogging is the use of keywords. Keywords are the terms or phrases that people use to search for information online. Adding relevant keywords to your blog posts can help improve your search engine rankings, which can drive more traffic to your blog. In this article, we will discuss how to add keywords in Blogger to improve your blog's SEO.
Step 1: Research keywords
The first step in adding keywords to your blog is to research the keywords that are relevant to your blog's topic. There are many online tools available that can help you with keyword research, such as Google's Keyword Planner, Ahrefs, and SEMrush. Simply enter a few keywords related to your blog's topic, and these tools will generate a list of related keywords that people are searching for online.
Step 2: Incorporate keywords into your blog post
Once you have a list of relevant keywords, you can start incorporating them into your blog post. Ideally, you should use your primary keyword in the blog post's title, as well as in the first paragraph. You can also use variations of your primary keyword throughout the blog post. However, be careful not to overdo it; using too many keywords, also known as "keyword stuffing," can actually hurt your SEO.
Step 3: Use header tags
Header tags, such as H1, H2, and H3, can help search engines understand the structure of your blog post. They can also help you incorporate keywords into your blog post in a way that is natural and effective. Use your primary keyword in the H1 tag, and use variations of your primary keyword in the H2 and H3 tags.
Step 4: Use image alt tags
Images can also help improve your blog's SEO, but search engines can't "see" images; they rely on the alt text to understand what the image is about. When you upload images to your blog post, make sure to include a descriptive alt text that incorporates your primary keyword.
Step 5: Use meta descriptions
Meta descriptions are short snippets of text that appear below your blog post's title in search engine results. They provide a brief summary of what your blog post is about and can entice people to click through to your blog. Make sure to include your primary keyword in the meta description, but keep it short and sweet; meta descriptions should be no longer than 160 characters.
In conclusion
adding keywords to your blog can help improve your search engine rankings and drive more traffic to your blog. By researching relevant keywords, incorporating them into your blog post's title, header tags, image alt tags, and meta descriptions, you can improve your blog's SEO and attract more readers. Remember to use keywords in a natural and effective way and to avoid keyword stuffing, which can hurt your SEO.